In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Cirque du soleil circus industry case study blue ocean. Last week lesson, we talked about the difference of red ocean strategy and blue ocean strategy. Pdf the weariness of competitive business environment has made it one of the. How to create uncontested market space and make the competition irrelevant pdf by w. Solution 1 in this case study, the author has discussed different methods and strategies which global firms are adapting to achieve success and to grow exponentially in their relevant. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. You can, of course, email the entire powerpoint file. Value innovation strategy competes in an uncontested market space. The blue ocean strategy offers users a framework for creating uncontested market space and.
In blue oceans, demand is created rather than fought over. This blog article is a overview of some of the key points of the book by w. Pdf harvard business school press blue ocean strategy rajeh. A third tool, the eliminatereduceraisecreate grid, pushes firms to act on all four questions posed by the four actions framework and to create a new value curve. Blue ocean strategy seems to be a perfect solution for present companies to become sustainable. For many of the case studies, teaching notes are available. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Aim of this dissertation is to investigate whether eataly, the largest wine and food marketplace of the world, entered a blue ocean via business model innovation. Yellow tail wines blue ocean strategy case study essay 1401 words 6 pages. It is aimed at contributing to blue ocean strategy with a case study in which the. An introduction to blue ocean strategy mba knowledge base. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. Industry must concentrate production processes which are environmentfriendly. Pdf blue ocean strategy as a tool for improving a companys.
Most prominently, since 2009 the malaysian government has. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. Blue ocean strategy is a strategy that differs significantly from most business strategies. Red ocean is all about competition, companies in red ocean have to squeeze profit margin in order to survive in their industries. Blue ocean strategy how to create uncontested market.
This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. Blue ocean strategy including examples and pdf download. A company will have more success, fewer risks, and increased profits in a blue ocean market. Implementing the blue ocean strategy is, simply put, a gargantuan task. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Based on a study of 150 strategic moves spanning more than 100 years and 30. Blue ocean strategy case example 1 classical orchestra. It is designed to give you an immediate snapshot of how your businessproductservice stacks up against the competition. Therefore, the current study provides some support for the view that. Reviewing the blue ocean strategy university of twente student. Blue ocean strategy and new business models in the food.
The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Blue ocean strategy how to create uncontested market space and make the competition irrelevant. View blue ocean strategy research papers on academia. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest. Instead they should create blue oceans of uncontested market space and make the competition irrelevant. The criteriaboundariesrules for the circus industry that were taken for granted for. Cirque du soleil succeeded because it realized that to win in the future, companies must stop competing in red oceans. Particu larly, participants in both strategy and value innovation study group. Pdf preventing blue ocean from turning into red ocean. Blue ocean, denotes all the industries not in existence todaythe unknown market space, where there is no current competition.
Pdf ocean blue sanded grout red ocean strategy 15fen finding the blue ocean in chinas fresh food blue sky day trading strategy case study. Blue ocean strategies summary blue ocean strategies a. View notes blue ocean strategies summary from mgmt 430 at university of washington. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. It is being published in a recordbreaking 44 languages and is a bestseller across five continents. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w.
Industries ranged from hotels, cinema, retail, airlines, energy, computers, broadcasting, and construction to. The strategy can transform a current product or idea or create something total new. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. Blue ocean strategy blue ocean strategy is a strategic move that organizations or individuals use to create new product or ideas. The criteria boundariesrules for the circus industry that were taken for granted for. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. But many companies have done their homework and succeeded thanks to this strategy. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. National standard for permanence of paper for publications and documents in. For example, the influential business school blog poets and quants refers to km as celebrity strategy. At its core, there is value innovation, for which uncontested markets are created, where competition is made irrelevant.
The case company of this study supplies a wide range of wood processing. There may be times when your audience will ask you to email them a copy of your blue ocean strategy presentation. Based on a study of 150 strategic moves spanning more than 100 years. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. Today, it has become a global phenomenon with 180 locations globally and is expanding all the time. Blue ocean strategy is a consistent pattern of strategic thinking behind the. There is opportunity for growth that is both profitable and rapid. Developing country studies the blue ocean strategy.
When expressed through a value curve, an effective blue ocean strategy has three complementary qualities. Case study analysis of its implementation in 14 different agencies in malaysia. Examining the emergence and evolution of blue ocean strategy. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. Blue ocean strategy is innovative, and it creates a new market instead of fitting into the current market. An indepth case study on cirque du soleils blue ocean strategic move can be accessed here. A strategy canvas is the most fundamental tool used in the blue ocean strategy framework. To get started, first list the products or services you want to compare. This study is the extended version of the proceeding presented in adved. From the researchers point of view, the biggest benefit from the book is how to use the blue ocean strategy to analyze real case, in other words, how to control the process of 1. Pdf developing country studies the blue ocean strategy. Pdf a researched case study on blue ocean strategy.
Blue ocean strategy is a landmark idea founded by w. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Blue ocean strategy powerpoint templates present better. Blue ocean strategy focuses on the ability to create new market space where there is no competition and. Red oceans are all the industries in existence today, they are increasi. Reviewing the blue ocean strategy is the blue ocean strategy valid and reliable. As this case study concerns retail industry we will end the literature. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. Introduction thesis statement the wine industry has over the years focused on producing highly priced products that have in turn slowed down the uptake of wines as compared to other alcoholic drinks.
Pdf a researched case study on blue ocean strategy implementation. Blue ocean strategies a summary blue ocean strategy is a business strategy book first published in 2005 and study resources. Blue ocean strategy, business case studies in business models and business strategy cases, structured assignment,to be used alongwith case studies covering all the areas of business management. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Shake shack, the gourmet fast food chain, started out as a hot dog stand in new york city in 2001. A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the. From theory to practice case solution, red oceans and blue oceans. Blue ocean strategy can be applied across sectors or businesses. Blue ocean strategy analysis while traditional approaches to corporate strategy, such as those presented by porter, oster, and duggan emphasize victory through direct competition in existing markets, blue ocean strategy stresses the avoidance. Blue ocean case study on blue ocean strategy johnson. We have been fortunate to have a network of practitioners and case writers across. With the use of a powerpoint template like our blue ocean strategy template. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
403 920 870 74 535 641 683 1610 119 913 509 979 468 143 563 222 265 515 1561 1559 676 913 428 1608 148 243 804 1425 1398 425 171 119 1015 215 1166 431 109 1311 1310 362